Through my collaboration with Seaside Luxe, I've had the pleasure of designing projects for the 5-Star resort Orient Express group. Each property is exquisitely tailored to its romantic locale, sprinkled across the seven continents. When poring over photos and image boards while designing for each unique property, I shamelessly envision an endless amount of luxury travel myself, which I hope to live out in real life one day...soon.
In partnership with the Red Umbrella Group for the launch of VW GTI, I designed set pieces that recreated an airport lounge for the Playboy event for Superbowl 2006. The "road signs" for the cocktail bar are originals that I illustrated. The arrival gate signs and posters were terrific fun to concept because both brands have such strong iconography. The steamer trunk stickers were giveaways for the lounge lizards.
Bottoms up, bunnies!
This past Holiday, I had the opportunity to design the exclusive marketing for the Viceroy Resort in Anguilla (British West Indies.)
It must have turned out well, because I just delivered their 2013 Spring Trunk Show marketing.
In 2005, I was the Graphic Design Lead for planning, designing and printing the seasonal store directives for the main Gap Brand across North America. These "seasonal books" made its way into each and every store across this great nation (and Canada) six times a year. That's a great circulation for a bi-monthly publication.
I came onboard to Seaside Luxe as their Creative Consultant, just in time, to ride the big wave of growth for this luxury retail brand. I love working on their projects because for a brief delusional moment in time, I can actually taste the salty French Polynesian air of Bora Bora or transport myself to Kauai during Christmas.
Since fall of 2011, I've produced concepts for all of their seasonal marketing as well as corporate collateral and business proposals. They have skyrocketed to industry fame, after having been featured in the Wall Street Journal, LA times, Fortune, and W for their innovative business model.
Between 2006 and 2010 I signed on to design store displays – something I had never done – for the cosmetic brand, Bare Escentuals. I love a good puzzle, so I got exactly that. How to fit 26 shades of lipsticks and 32 cosmetic brushes onto one 3 foot long shelf? I took great pleasure in having broken through the 2D wall and onto three-dimensional realms.
Some of the results can be seen here (tip of the iceberg, really) and at Sephora, ULTA and JC Penny's stores across North America.
"I do windows, tables, shelves, walls...you name the surface and I'll be there."
I did the same thing for Buxom as I did for its parent brand Bare Escentuals, but had a ton more fun at it because of the sassy girls. Each product had a bodacious persona attached to it, i.e. Bunny, Amber, Dolly, and many more. So the first fixture I designed for Sephora was a tenement building which houses all of the girlz, just few blocks shy of being the red light district.
I worked with engineers to get just the right amount of urban grit, raunch and glamor housed into a 42" by 59" area. It was a gas adding little touches like a neon sign, building billboard, graffitti, rooftop landing and peekaboo windows with a hint of curvy silhouettes therein.
These units were delivered to over 200 Sephora stores in early spring 2009. And due to the brand's sold-out success, the girls took over a larger chunk of the 'hood the following spring on full-length aisle units, called gondolas across North America, oui, even Quebec.
I would never have believed you if you told me that I'd get paid to play with dolls and make up all day.
Seasonal Campaigns for the Four Seasons Resort and Hotel Group
This window was for a quick and simple pop-up shop set up during Holiday 2011 in the prestigious shopping district of Brentwood California.
Designed, delivered and installed in an instant.
We painted the city of San Francisco, from Ocean to Bay, in various shades of 1983, with movie posters, subway ads, bus banners and taxicab stickers and everything else that we could come up with.
In 2012, Michael designed his final film, Django Unchained with Quentin Tarantino, when he was suddenly hospitalized after suffering a stroke and the world lost him six days later.
He inspires me every day to lead by example; Riva was a man of his word and the truest of bon vivants.
On Bee Season, I was hired as the Art Dept. Coordinator as well as the official Graphic Designer. I designed all of the original on-camera prop and set artwork pertaining to the five spelling bees.
We got the script changes and direction after a long day of shooting and I would design the artwork, get approval from all the powerful folks, upload pre-press files to be produced overnight at the banner shop/printer, pick up on the way to work at 6AM and deliver on-set to be shot that day.
Ahh, to be young and fearless.
For this indie film featuring the venerable Frank Langella, I was hired to be the wardrobe supervisor. But as all indies go, you end up doing a lot more. I was the on-set photographer behind the scenes, as well as hair and makeup when the day called for it.
I also met my beautiful pitbull, Bootsie on location. She's turning 11 this year.
I worked with the founder of the hilarious and irreverent Kelly Green Blog, Philip, to photoshoot this collection of original avatars featured to his loyal readers.
It begged the question, "How fun is it to dunk a brand new pair of bright white Chuck Taylors into a pail of bright green paint under hot studio lights?"
I was invited to join this wonderful group of artists to put together an event commemorating the second anniversary of the Fukushima Earthquake in 2011.
I'm honored to have designed the event's marketing campaign as well as the limited edition eco-tote bag to raise money to aid a group that is trying to actively test children for radiation exposure in the city of Koriyama.
Photo updates of the actual event to follow on the blog.
For a season, I worked at producing textile prints for the everso prolific Old Navy brand. This collection is a true testatment to how versatile and schizophrenic one must be to churn and burn for the amercian apparel industry.
I have to admit that I enjoyed designing for men's collection a lot more than the women's. I'm sure you can tell what belongs to which...